Privacy Policy

This Privacy Policy explains how we handle the personal data we collect from you when you visit this website.

WHAT IS PERSONAL DATA?

Personal data is anything that identifies you as an individual. For example, your name, email address, an ID number etc. are personal data.

OUR LEGAL OBLIGATIONS

The General Data Protection Regulation (GDPR) is the law on data protection and privacy for individuals in the EU. It means we must tell you the following things about your personal data that we collect:

  • How we collect it
  • If it is shared with anyone else
  • How it will be used, and our “lawful basis” under GDPR, for using it this way
  • Hold long we hold it for
  • Your rights regarding your personal data that we hold, how you can request a copy of it and request we remove it from our records.

(You can find out more about the GDPR at the Information Commissioner’s Office (ICO) website. The ICO is the data protection regulator in the UK.)

While we must comply with the law, we also want to be transparent and clear about the information we collect on our website, and how we use it. This Privacy Policy explains this, and will be updated from time to time. It was last updated on 21st May 2018.

We, Silverberg Opticians, are what is known as the Data Controller of the personal data we collect. This means we determine the way your personal data is used.

HOW WE COLLECT PERSONAL DATA

We collect personal data about you when you:

  • Register with us on this website
  • Buy anything from this website
  • Fill in and submit forms on this website
  • Fill in online surveys on this website.

We also collect website usage information using Cookies.

WEBSITE FORMS:

This website contains the following forms, and this is how we use the personal data you submit:

Form Type Use Lawful basis of use Why we think this applies Retention period
Get Our Newsletter We will add your information to our email database and send you regular email newsletters. Consent You offer us your data for the specific reason stated on the form you completed. Ongoing
Get In Touch We will use your information to respond to your enquiry. Consent You offer us your data for the specific reason stated on the form you completed. Until we have resolved your enquiry, or ongoing as deemed necessary.
Book An Appointment We will use your information to respond to your enquiry. Consent You offer us your data for the specific reason stated on the form you completed. Until we have resolved your enquiry, or ongoing as deemed necessary.
Repeat Contact Lens Order We will use your information to respond to your enquiry. Consent You offer us your data for the specific reason stated on the form you completed. Until we have resolved your enquiry, or ongoing as deemed necessary.
Tuesday Hearing Clinic We will use your information to respond to your enquiry. Consent You offer us your data for the specific reason stated on the form you completed. Until we have resolved your enquiry, or ongoing as deemed necessary.

We also send marketing communications to customers past and present to make sure you are aware of our events, our latest designer collections and to let you know about our Silverberg Special Offers. The legal basis for doing so is ‘Legitimate Interest’. As our valued customer, we want to make sure you can take advantage of our offers should you wish to do so and this helps us make the most of our business.

Please note: Email newsletters will always contain an ‘unsubscribe’ link. We retain the unsubscribe information on file to make sure we do not email you again.

COOKIES

Like most websites, ours uses cookies.

What are cookies?

Cookies are text files placed on your computer or other device, and stored there, when you visit a website. This allows the website to recognise you as a user for the duration of your visit (using a ‘session cookie’) or for repeat visits (a ‘persistent cookie’).

Cookies don’t hold personal data about you, for example they don’t store your name or email address, but they do store things like your computer settings, operating system and platform, and IP address.

How do we use cookies?

We use cookies for many things including:

  • Making our website work as you’d expect and giving you a more personalised experience.
  • Google Analytics. This tells us things like how many visits we get to our website, which pages are looked at and how long visits last. It helps us make decisions about improving our website. You can choose to opt out of Google Analytics.
  • Facebook Analytics. We may use a Facebook pixel on this website. This helps us tailor any Facebook advertising we do for our website users. It also helps us measure its effectiveness. You can manage your Facebook settings to opt out.

How to turn off cookies

Most web browsers accept cookies automatically, but you can change the settings of your browser to stop cookies. Please remember that if you turn off cookies in your browser then these settings apply to all websites not just this one.

These links explain how to manage cookies for the most popular web browsers:

Chrome
Firefox
Internet Explorer
Edge
Safari  (Safari Mobile browser)
Opera

DO WE SHARE YOUR DATA?

Yes. We share your data with the following third parties (known as Data Processors):

  • MarketThing (a business name of Mayer & Mayer Ltd), a trusted long-term partner who manage our website, distribute email marketing newsletters on our behalf and carry out other marketing activities. They only use your data as instructed by us and never share it with anyone besides us.

We do not sell or rent your data to any third party.

YOUR RIGHTS

Under GDPR you have the following rights regarding your personal data:

  • The right to be informed – how we collect and use your personal data
  • The right of access – to request access to your personal data
  • The right to rectification – to have your personal data corrected if it is inaccurate and to have incomplete personal data completed
  • The right to erasure- (also known as the Right to be Forgotten) – to have your personal data erased
  • The right to restrict processing – to request the restriction or suppression of your personal data
  • The right to data portability – to obtain your personal data, and reuse it for your own purposes
  • The right to object – to us processing your personal data
  • Rights in relation to automated decision making and profiling – to request information about the processing and challenge a decision.

If you have any questions about any of your personal information that we may hold, or want to exercise your rights please contact us at:

Email: enquiries@silverbergopticians.co.uk

Postal Address:

Silverberg Opticians
40 Whitechapel
Liverpool
L1 6DZ

and we will respond in 30 days.

Visit the ICO website for more information about your individual rights.

LINKS TO OTHER WEBSITES

This Privacy Policy does not cover any websites that you can link to from within this website. Please remember to read the Privacy Policy on other websites that you visit.

CONTACT

For any issues relating to this Privacy Policy please contact us at:

Email: enquiries@silverbergopticians.co.uk

Postal Address:

Silverberg Opticians
40 Whitechapel
Liverpool
L1 6DZ

The contact details for the ICO are available on their website.